Bella is a senior Marketing major and Brand Communications minor at Clemson University. As the UI/UX Director for Cadency, Clemson’s student-led brand consulting agency, she’s worked with clients across industries to solve real-world business challenges. Her projects have ranged from rebranding The Village—a beloved South Carolina destination supporting 150+ small businesses—to leading creative direction on large-scale campaigns for global clients like Ally Bank.

Over the past few years, Bella’s travels through France, Italy, and Switzerland have deepened her passion for people and culture (and for good food). After earning her bachelor’s degree in May 2026, she plans to pursue Clemson’s Corporate MBA program, where she will have the opportunity to study at Oxford University for a portion of her coursework.

Whether collaborating with C-suite executives or connecting with locals abroad, Bella strives to create meaningful experiences and lead with purpose. Her heartbeat is to remind people that they matter—that they have a story worth telling. As part of From the Fire, she brings a fresh Gen Z perspective to the conversations shaping today’s culture, helping young adults rediscover hope, identity, and purpose beyond performance.